Traffic lab
New ways to pull traffic LINK hasn't tapped.
Interactive tools, calculators and quizzes - each built to earn search traffic, social shares or links, and hand warm visitors to the right team. Built live, assessed as we go, then extended where the assessment found gaps. 13/13 live.
Tax Savings Estimator
How much tax could you be saving?
Why it works: Tax calculators are evergreen, high-volume search. Gives an instant number, then routes high-intent business owners to Advisors. Strong lead capture at the moment of pain.
Borrowing Power Calculator
How much could you borrow?
Why it works: One of the highest-intent finance searches. Answer captures someone actively looking to buy - the exact moment Advance wants them. Easily embeddable on partner sites for backlinks too.
Investment Property Calculator
Will this property pay for itself?
Why it works: Investors run these constantly. Yields + weekly cash-flow answer their real question, and it links two divisions (Living + Advance) in one tool - showing the connected model.
What's My Business Worth?
Get an instant value range.
Why it works: Every owner wonders this and few know the answer. Emotional hook + a gated 'full valuation' CTA makes it a powerful lead magnet for Advisors and exit-planning conversations.
The True Cost of DIY Books
What is doing it yourself really costing you?
Why it works: Turns wasted hours into a shareable dollar figure - the kind of punchy stat that gets screenshotted and shared. Reframes bookkeeping as an ROI decision, not a cost.
Brand Archetype Quiz
What's your brand's personality?
Why it works: Personality quizzes are the most-shared content format online. A branded result card people want to post = organic social reach, and it showcases Creative's actual brand-strategy skill.
When Can You Retire?
Find your freedom number.
Why it works: Huge, evergreen search intent. Delivers an age + a target number, then hands off to Wealth for the plan. The emotional 'freedom date' result is inherently shareable.
The Cost of a Bad Hire
What does turnover really cost you?
Why it works: A stat leaders love to quote. Puts a confronting number on turnover and opens the door for Culture - a division with almost no top-of-funnel tooling today. Great for LinkedIn.
Instant Brand Kit Generator
A colour palette & type pairing in one click.
Why it works: Free 'generator' tools attract links and repeat visits. Fun, instantly useful, and every result is a live demo of Creative's eye - a soft pitch with zero friction.
Is Your Website Working?
Score your site in 60 seconds.
Why it works: A scorecard that ends in a personalised list of fixes is a proven lead magnet for agencies. Low effort for the user, high perceived value, and a natural bridge to Creative + Marketing.
Business Name Lab
Generate a name people remember.
Why it works: Gap found in round one: nothing caught people at day zero. 'Business name generator' is one of the biggest small-business searches there is - and everyone who runs it is about to need an accountant, a brand and a website. Pure top-of-funnel.
Start-a-Business Checklist
Every step from idea to open doors - tick them off as you go.
Why it works: Gap found: all ten tools were one-and-done. This one saves your progress, so people bookmark it and come back - and every step maps to a LINK team, making it the connected-LINK story in tool form. The strongest strategic fit of the lot.
Business Benchmark
How do you stack up against businesses like yours?
Why it works: Gap found: the first ten scored you against yourself. Comparison against everyone else is the stronger itch - 'you're ahead of 72% of businesses like yours' begs to be shared, and the ones below average book the chat.