LINKCulture

Measurement · 7 min read

The day our engagement score fell from 8.6 to 7.8

When I first started building my business I thought our culture was unbeatable. We had energy, we had fun, people stayed, and I genuinely believed we had one of the best cultures in the world. I was proud of it, and in many ways I still am. But here is the truth: I was flying in the dark. Culture felt good, and I had no idea whether that feeling lined up with reality. This is an extract from the Measuring Culture chapter of the handbook I am writing.

By James Webb, CEO & Founder, LINK · Updated 29 July 2026

Without data, you are guessing.

You might get it right, you might not, and the frightening part is that you usually do not find out until it is too late. The moment we started measuring culture was a turning point. We introduced a tool that sent regular pulse questions to the team: low impact, quick, written by psychologists, backed by data. What came back was eye-opening. Some areas were exactly as strong as I believed. Others were not.

The key thing is that measurement was not something to fear. It was not about exposing flaws or catching people out. It was a baseline. Once you have a baseline you have the single most powerful opportunity for improvement you will ever get, because you can see clearly where things work and where they are weak, and then do something about it.

Plenty of leaders still insist culture cannot be measured. They talk about it in vague terms: we have a good vibe, people seem happy. That is lazy leadership. The myth is that culture is too soft, too subjective, too intangible to quantify. It is not true, and the tools to do it are simple enough that there is no real excuse.

The ten metrics worth tracking.

The framework we use draws from hundreds of psychology-designed questions delivered in small weekly pulses. Over time that builds into something robust, with scores across the dimensions that actually drive how a team feels and performs:

  • Engagement, the headline number everything else explains
  • Relationship with peers, whether people trust the person beside them
  • Relationship with managers, the strongest single predictor of whether someone stays
  • Alignment with mission and vision, whether people know where the business is going
  • Happiness, how people feel about a normal working day
  • Wellness, whether the pace is sustainable or quietly grinding people down
  • Ambassadorship, whether people speak well of the business outside it
  • Recognition, whether good work gets noticed in a way that feels genuine
  • Feedback, whether it flows in both directions often enough to be useful
  • Personal growth and satisfaction, whether the whole deal is worth staying for

Your first number is just a starting line.

Run the tool for the first time and you might see 7 out of 10, or 5, or even 9. That number is your baseline and it means little on its own. The value is in the sub-scores. Maybe peer relationships are strong but manager relationships are weak. Maybe recognition is low, or wellness is suffering. Each metric points at a different lever.

This is not about fixing everything at once. It is about picking one area, applying the right strategy, and moving the needle. Step by step, metric by metric.

The canary in the coal mine.

Sometimes the data works as an early warning system, and I have seen this first-hand. At one point our engagement score dropped from 8.6 to 7.8. On the surface you might shrug, since 7.8 is still a strong score. But when we dug into it, the damage was concentrated almost entirely in relationship with managers. That is not a minor fluctuation. That is a red flag.

If the numbers are stable and the trends are smooth, you are fine. When you see a sudden dip you can be confident something is broken, and you can go looking before it turns into resignations. In our case the issue was management style. Once we addressed it, through training, realignment and in some cases changing the manager, the scores came back. The system did not just find the problem, it gave us the confidence to act on it.

That is the difference measurement makes. Most businesses wait until someone resigns before they react, and by then the cost is already paid and the fix is no longer available.

It works in the other direction too.

When you implement the right change, the data validates the effort. When we introduced structured peer-to-peer recognition, giving staff a channel to publicly thank and highlight each other's contributions, our recognition score jumped sharply.

It was not just numbers on a dashboard either. You could feel the difference in the office. Conversations became more positive. People started speaking up about what they appreciated in their colleagues. The cultural shift was real, and the measurement is what made it visible.

How to start, without buying anything.

You do not need software to begin. The ten dimensions above can be run as a simple survey, and doing that once puts you ahead of most businesses. Software earns its place when you want fortnightly cadence, trend lines and team-level breakdowns without the admin.

What matters far more than the instrument is the cadence and what you do next. Tell the team what will happen with the answers before you ask. Publish the results, including the unflattering ones. Pick two things and fix them. Then measure again on the date you said you would, because one reading is a snapshot and two is a story.

Want the chapter this came from?

It is part of a handbook on workplace culture and people strategy, in progress now. Waitlist readers get the Measuring Culture chapter free, plus the ten-metric scorecard as a template.

Join the book waitlist

Common questions.

How do you measure employee engagement?

Short pulse surveys across the ten dimensions that drive it: engagement, peers, managers, alignment, happiness, wellness, ambassadorship, recognition, feedback and growth. Frequent and light beats long and annual, because the value is in the trend rather than any single reading.

What is a good employee engagement score?

Most benchmarks put healthy around 7.5 to 8 out of 10, with above 8.5 strong. But the absolute number matters less than participation rate and direction of travel. A high score from 40% of the team is noise; a moving score from 90% is signal.

Can culture actually be measured?

Yes, and treating it as unmeasurable is a choice rather than a fact. There are technical, well-validated ways to measure it, several simple enough to roll out in a week.

What should we do when a score drops?

Look at which sub-score moved rather than the headline. A fall concentrated in relationship with manager is a different problem from one concentrated in wellness, and they need different responses. A sudden dip is reliable evidence that something specific broke.

How often should we measure?

Weekly or fortnightly pulses with a fuller survey once or twice a year. Frequent enough to catch drift while you can still act on it, light enough that people keep answering.

The Culture Checkup and everything on this site is general information, not professional advice on any specific workplace situation. Results reflect the answers you give and are a starting point for a conversation, not a diagnosis. Outcomes from any program depend on your team and no outcome is guaranteed.

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