LINK
Business systems consultant · Brisbane

Your systems should fit how you work.A business systems consultant who builds the fix.

I'm James Webb, founder of LINK. I work as a business systems consultant for owners whose software and processes are fighting each other - mapping how the business actually runs, connecting what you already pay for, automating the repetitive work, and building custom systems where nothing on the market fits.

Most systems consultants hand you a recommendation. I build and implement it, because I've done exactly that for LINK's own nine businesses across six industries - and for clients who were paying for platforms that never matched how they work.

James Webb, business systems consultant and founder of LINK.com.au

James Webb

Founder, LINK.com.au

Proof in clients' businesses, not just ours.

A systems review is judged by what runs differently afterwards. Since 2012 that work has been done inside more than a hundred client businesses, and inside every one of LINK.com.au's own.

  • 100+

    client businesses worked with - rebuilt, with overall profitability dramatically improved while simultaneously cutting costs.

  • $100,000s

    hundreds of thousands of dollars of software subscriptions replaced across those clients, with systems they own outright.

  • 9

    LINK.com.au businesses running on the same systems - we did it to ourselves first.

Some of our work, built front end to back end.

Some clients need only the back end rebuilt; some need only a new front end. A full business transformation rethinks everything, then redesigns the front end too - and these three got the whole job. Visit them, and check the engineering facts, before we have spoken.

Every capture shows demonstration data. The clients are not named; the products are public.

Signs you need a systems consultant, not another subscription.

Someone exports a spreadsheet every month

The numbers exist, they just live in four systems that do not talk, so a person stitches them together by hand - late, and differently each time.

The inbox is the system of record

Jobs arrive as emails, get worked from the thread, and the only history is whatever someone remembers to forward.

You pay for a platform you mostly ignore

A capable product built for the average of its market, doing a great deal you have no use for and never quite the things you need.

Revenue leaks between quote and invoice

Work that slipped, hours that were never billed, margin lost in the handover between two tools. It never appears on a subscription line.

Hiring is the only way to take on more

Admin scales with volume because nothing is automated, so every new client costs a fraction of a new person.

Nobody can answer 'how are we going?'

Not because the answer is bad - because it would take a day to assemble, so nobody does.

How it works. Buying is always on the table.

The map comes first, on a wall if it helps - the real path a lead, a job and a dollar take through the business. Everything after it is decided on that map.

Two people mapping a process with notes on an office wall

Map how the business actually runs

Not the org chart and not the process document from three years ago - the real path a lead, a job and a dollar take through the business, and every place a person re-keys something along the way. This is the part most systems projects skip, and it is why so many of them get quietly switched off.

Decide: buy, connect, or build

Most problems are solved by a product you can already buy, or by connecting the ones you have. Those are cheaper, and I'll tell you so. Building is only the answer where nothing on the market fits how you work - and that is a decision made on the numbers, in writing, before you spend.

Implement it properly

Integrations between Xero and the rest of the stack, automation of the repetitive steps, and custom systems where they are justified - built on a real database with your process as the model, not a product bent until it nearly fits.

Hand it over

The code, the database and the logic are yours. Handed over so another developer or your own IT team could pick it up, with no per-seat fee that grows every time you hire.

Just need to see the numbers?

If the main problem is that nobody can see how the business is going, start with a connected dashboard - Xero joined to the rest of the stack, read with you by LINK's accountants.

Financial dashboards →

Already know it needs building?

If no product fits and the case for a custom system is already clear, go straight to what gets built and how.

Custom software development →

Is it the whole business, not one system?

A systems review is usually the first step of a business transformation, and the repetitive steps it turns up are what business automation removes.

Wondering where AI fits?

Custom AI backends, models built for specific jobs, and an honest roadmap of where AI belongs in your business and where it does not.

AI consulting →

Recognise a few of those signs? Start with the map.

Tell me what you run and where it hurts. A straight read on whether anything is worth building - including when the answer is no.

Talk through your systems

Common questions.

What does a business systems consultant do?

Works out how your business actually runs, finds where the software and the process are fighting each other, and fixes it - by recommending the right product, connecting the systems you already have, or building something where nothing on the market fits. The good ones also implement it. A consultant who only produces a recommendation leaves you holding a document and the same problem.

Is a business systems consultant the same as a business systems analyst?

They overlap. A business systems analyst usually sits inside a company's IT team, documenting requirements for a system someone else will build or configure. A business systems consultant is brought in from outside to diagnose the whole operation and, here at least, to build or implement the fix as well. The difference that matters to you is whether the person you hire is accountable for the result or only for the specification.

Is this the same as a business process consultant, operations consultant or ERP consultant?

It covers the same ground. A business process consultant or operations consultant maps and fixes how the work flows; an ERP consultant usually implements one large system. I do the mapping first, then decide with you whether the fix is better use of what you have, a product to buy - sometimes that is an ERP - or something built. Nothing here is resold, so the recommendation is not tied to a licence.

Do I need custom software, or just better use of what I have?

Usually the second, and I'll tell you so in the first conversation. Most businesses need their existing tools connected properly and two or three processes automated - a smaller, cheaper job. Custom is the answer when no product fits how you work, and just as often that is a platform doing far more than you need rather than too little.

Which software do you work with?

Whatever you already run. Xero is in almost every stack and is usually the first thing connected, then job management, CRM, payroll, POS and inventory. Most have a usable API; where one genuinely does not, I tell you before you spend anything. If the real problem is seeing the numbers in one place, start with a connected dashboard rather than a systems project.

We're on simPRO and it doesn't fit. Is custom the answer?

Sometimes. The tiling contractor on this page was on simPRO: a capable product that did a great deal they had no use for, and never the things they needed the way they wanted. Before going custom, check whether a different off-the-shelf product fits - that is cheaper, and I'll say so. Custom is the answer when none of them match how you run.

What does it cost?

No published price, because connecting two systems and building a platform are not the same product. It starts with a conversation about what you run and where the friction is, then a scoped quote. The useful comparison is usually not against zero, it is against the per-seat subscriptions and the leaked hours the current setup is already costing you.

Do we own what gets built?

Yes - the code, the database and the logic of how your business works. Handed over, not licensed back. No vendor deciding at renewal time what your business is allowed to do next year.

Is this a small business service?

Yes, and it suits smaller businesses better than its reputation suggests. Custom software earned its price tag in a different decade; the tooling has changed what a small experienced team can ship. The businesses that gain most are often ones that never thought of themselves as big enough to need a systems consultant at all.

Do you work outside Brisbane?

Yes. Reviewing and connecting systems is mostly remote work, so clients are Australia-wide. LINK is in Fortitude Valley, and Brisbane clients get the mapping sessions in person where they help.

Tell me what you run and where it hurts.

This comes straight to me, not a sales team. You'll get a straight read on whether it is worth building anything - including when the answer is no.

Only your name and email are required. The rest helps James reply with something useful.

What are you after?

How far along are you?

This goes straight to James, who does the work - not a sales team. If the honest answer is that you don't need a custom build, you'll get that answer.