Your systems should fit how you work.A business systems consultant who builds the fix.
I'm James Webb, founder of LINK. I work as a business systems consultant for owners whose software and processes are fighting each other - mapping how the business actually runs, connecting what you already pay for, automating the repetitive work, and building custom systems where nothing on the market fits.
Most systems consultants hand you a recommendation. I build and implement it, because I've done exactly that for LINK's own nine businesses across six industries - and for clients who were paying for platforms that never matched how they work.

James Webb
Founder, LINK.com.au
Proof in clients' businesses, not just ours.
A systems review is judged by what runs differently afterwards. Since 2012 that work has been done inside more than a hundred client businesses, and inside every one of LINK.com.au's own.
100+
client businesses worked with - rebuilt, with overall profitability dramatically improved while simultaneously cutting costs.
$100,000s
hundreds of thousands of dollars of software subscriptions replaced across those clients, with systems they own outright.
9
LINK.com.au businesses running on the same systems - we did it to ourselves first.
For clients, the common thread is fit, not size.
None of these businesses had simply outgrown their software. No product on the market matched how they ran - and the cost of that never showed up on a subscription line.

Commercial tiling contractor
The review found a platform doing a great deal they had no use for and never what they needed. simPRO was replaced with one custom system for staff, jobs, scheduling and quoting - $55,000 in systems cost saved, and the revenue that had been leaking between quote and invoice was the bigger win.
Full write-up, on the custom software page →

Large online retailer
Three products and the glue between them, with the standard web integration the weakest join. The fix was their own back end: inventory, customers and the storefront on one system.
Full write-up, on the custom software page →

Multi-service online business
The map showed an operation living in an inbox, with no view of who was carrying what. One system for CRM, projects and people, with each person's workload visible, so capacity is managed rather than guessed at.
Full write-up, on the custom software page →
Some of our work, built front end to back end.
Some clients need only the back end rebuilt; some need only a new front end. A full business transformation rethinks everything, then redesigns the front end too - and these three got the whole job. Visit them, and check the engineering facts, before we have spoken.
Visit feum.comFEUM
FinanceMember app and owner's Command centre, with every buy and transfer behind an explicit approval and a double-entry ledger underneath.
See the build →
Visit recruited.com.auRecruited
RecruitmentCRM and ATS in one workspace for Australian agencies: a Today screen, a pipeline that flags stalled candidates, and search that shows its working.
See the build →
Visit eventman.com.auEventman
EventsEnquiry to last round for mobile bars, caterers and hire: an event board, crew and rosters, checklists that re-date themselves, and the money owed.
See the build →
Every capture shows demonstration data. The clients are not named; the products are public.
Signs you need a systems consultant, not another subscription.
Someone exports a spreadsheet every month
The numbers exist, they just live in four systems that do not talk, so a person stitches them together by hand - late, and differently each time.
The inbox is the system of record
Jobs arrive as emails, get worked from the thread, and the only history is whatever someone remembers to forward.
You pay for a platform you mostly ignore
A capable product built for the average of its market, doing a great deal you have no use for and never quite the things you need.
Revenue leaks between quote and invoice
Work that slipped, hours that were never billed, margin lost in the handover between two tools. It never appears on a subscription line.
Hiring is the only way to take on more
Admin scales with volume because nothing is automated, so every new client costs a fraction of a new person.
Nobody can answer 'how are we going?'
Not because the answer is bad - because it would take a day to assemble, so nobody does.
How it works. Buying is always on the table.
The map comes first, on a wall if it helps - the real path a lead, a job and a dollar take through the business. Everything after it is decided on that map.

Map how the business actually runs
Not the org chart and not the process document from three years ago - the real path a lead, a job and a dollar take through the business, and every place a person re-keys something along the way. This is the part most systems projects skip, and it is why so many of them get quietly switched off.
Decide: buy, connect, or build
Most problems are solved by a product you can already buy, or by connecting the ones you have. Those are cheaper, and I'll tell you so. Building is only the answer where nothing on the market fits how you work - and that is a decision made on the numbers, in writing, before you spend.
Implement it properly
Integrations between Xero and the rest of the stack, automation of the repetitive steps, and custom systems where they are justified - built on a real database with your process as the model, not a product bent until it nearly fits.
Hand it over
The code, the database and the logic are yours. Handed over so another developer or your own IT team could pick it up, with no per-seat fee that grows every time you hire.
Just need to see the numbers?
If the main problem is that nobody can see how the business is going, start with a connected dashboard - Xero joined to the rest of the stack, read with you by LINK's accountants.
Financial dashboards →Already know it needs building?
If no product fits and the case for a custom system is already clear, go straight to what gets built and how.
Custom software development →Is it the whole business, not one system?
A systems review is usually the first step of a business transformation, and the repetitive steps it turns up are what business automation removes.
Wondering where AI fits?
Custom AI backends, models built for specific jobs, and an honest roadmap of where AI belongs in your business and where it does not.
AI consulting →Recognise a few of those signs? Start with the map.
Tell me what you run and where it hurts. A straight read on whether anything is worth building - including when the answer is no.
Common questions.
What does a business systems consultant do?
Works out how your business actually runs, finds where the software and the process are fighting each other, and fixes it - by recommending the right product, connecting the systems you already have, or building something where nothing on the market fits. The good ones also implement it. A consultant who only produces a recommendation leaves you holding a document and the same problem.
Is a business systems consultant the same as a business systems analyst?
They overlap. A business systems analyst usually sits inside a company's IT team, documenting requirements for a system someone else will build or configure. A business systems consultant is brought in from outside to diagnose the whole operation and, here at least, to build or implement the fix as well. The difference that matters to you is whether the person you hire is accountable for the result or only for the specification.
Is this the same as a business process consultant, operations consultant or ERP consultant?
It covers the same ground. A business process consultant or operations consultant maps and fixes how the work flows; an ERP consultant usually implements one large system. I do the mapping first, then decide with you whether the fix is better use of what you have, a product to buy - sometimes that is an ERP - or something built. Nothing here is resold, so the recommendation is not tied to a licence.
Do I need custom software, or just better use of what I have?
Usually the second, and I'll tell you so in the first conversation. Most businesses need their existing tools connected properly and two or three processes automated - a smaller, cheaper job. Custom is the answer when no product fits how you work, and just as often that is a platform doing far more than you need rather than too little.
Which software do you work with?
Whatever you already run. Xero is in almost every stack and is usually the first thing connected, then job management, CRM, payroll, POS and inventory. Most have a usable API; where one genuinely does not, I tell you before you spend anything. If the real problem is seeing the numbers in one place, start with a connected dashboard rather than a systems project.
We're on simPRO and it doesn't fit. Is custom the answer?
Sometimes. The tiling contractor on this page was on simPRO: a capable product that did a great deal they had no use for, and never the things they needed the way they wanted. Before going custom, check whether a different off-the-shelf product fits - that is cheaper, and I'll say so. Custom is the answer when none of them match how you run.
What does it cost?
No published price, because connecting two systems and building a platform are not the same product. It starts with a conversation about what you run and where the friction is, then a scoped quote. The useful comparison is usually not against zero, it is against the per-seat subscriptions and the leaked hours the current setup is already costing you.
Do we own what gets built?
Yes - the code, the database and the logic of how your business works. Handed over, not licensed back. No vendor deciding at renewal time what your business is allowed to do next year.
Is this a small business service?
Yes, and it suits smaller businesses better than its reputation suggests. Custom software earned its price tag in a different decade; the tooling has changed what a small experienced team can ship. The businesses that gain most are often ones that never thought of themselves as big enough to need a systems consultant at all.
Do you work outside Brisbane?
Yes. Reviewing and connecting systems is mostly remote work, so clients are Australia-wide. LINK is in Fortitude Valley, and Brisbane clients get the mapping sessions in person where they help.
Tell me what you run and where it hurts.
This comes straight to me, not a sales team. You'll get a straight read on whether it is worth building anything - including when the answer is no.