Business transformation,a complex process made easy with experience.

Looking at how a business runs end to end - front end, back end, marketing, systems, processes, lead generation and the numbers - and rebuilding the parts that are holding it back so it runs better and makes more. The enterprise version is a multi-year programme with a steering committee. The version an established small or mid-sized business needs is narrower and faster: find where work leaks, where people are the glue between tools, and where a platform never fitted, then fix those in an order that pays for itself.

Here, two things most consultants do not: the build, and the seat afterwards. The first deliverable is a written read of the whole business with a keep / connect / replace / build decision against each part and what each costs. Then the work gets done - integrations, automation, custom systems, dashboards - by me, not handed to an agency bench. And because a business keeps changing, the ongoing version is a fractional CTO engagement rather than a report you file.

Mostly, and the difference is in what gets measured. Digital transformation describes moving work onto better technology. Business transformation is the reason you would: the business should be easier to run and more profitable afterwards. Technology is nearly always the lever, so a digital transformation consultant and a business transformation consultant do similar work - but if the engagement ends with new software and the same margin, only the first half happened.

With whichever part is costing you most, which is rarely the one you called about. A business that asks for a new website often needs its lead follow-up fixed first; one that asks for automation often needs two systems connected before anything can be automated. The first conversation is a read of the whole thing, and the order comes from that - not from what I happen to sell.

Not personally, and that is the point of doing this inside a group. The technology and systems work is mine. The marketing - SEO, search, campaigns, marketing automation - is LINK Marketing's, and the profit and finance seat - pricing, margin, cash, a virtual CFO reading the numbers monthly - is LINK Advisors'. One transformation, with each part done by the people who do that work every day, rather than one consultant stretching across all three.

An agency sells you the thing it makes. A dev shop will build what you specify. Neither will tell you that the real problem is in a different part of the business, because that is not what they are paid for. The whole-business read comes first here, and the recommendation is as likely to be 'connect what you have and buy one product' as it is to be a build. When a build is right, I do it myself and you own it outright.

Established businesses with a real operation - staff, customers, a stack of software that has grown by accident - where the owner can feel the drag but cannot see where it is. A small business digital transformation is often a better investment than a large one, because the leaks are a bigger share of the margin and the fix is a smaller job. If you are pre-revenue, this is not the right page yet.

Fortitude Valley, Brisbane. Most of this work happens remotely, so clients are anywhere in Australia; Brisbane businesses get in-person sessions for the mapping, which is where they help most.